fwee　Okayama
Okayama/2026

“Gloss”

fwee is a Korean cosmetics brand entering the Japanese market, built around the slogan “Feel your moment” and a growing range of distinctive products designed to make everyday moments feel special.
Among its best-known products is its signature gloss, described as a “national gloss” in Korea, alongside a wide range of popular products spanning base makeup and colour cosmetics.
With its highly distinctive products, fwee aims to give its stores an equally strong visual identity as it expands across Japan.

The interior incorporates a wide range of materials that evoke the brand’s defining qualities of shine and gloss, creating a strong and recognisable spatial identity.

Design：Masahiro Yoshida・Kim Hyeong wook・Rina Matsubara
Photo：Keisuke Miyamoto