KINARIYA NEWoman Takanawa
Tokyo/2025

“Gray”

KINARIYA is a lifestyle brand that designs, manufactures, and sells accessories under the concept of “Natural × Mode.” Its collections are composed through carefully balanced combinations of fabric, wood, metal, and acrylic, creating a refined harmony of contrasting materials.

For this project, the objective was to create the ideal backdrop—a shade of gray—that would allow the accessories themselves to take center stage. The interior and display fixtures were conceived as a neutral canvas, enhancing rather than competing with the products.

The design incorporates mortar-effect vinyl floor tiles, walls finished with a textured leveling compound, and display fixtures clad in three different unfinished steel surfaces. These carefully selected materials create a restrained architectural palette that highlights the beauty of KINARIYA’s distinctive material compositions.

Design：Masahiro Yoshida, Asuka Tamaru
Photo：Keisuke Miyamoto