allée
Tokyo,Japan/2021

“Brown burnt color”

One charm of the golden, walnut and sand colored baked sweets is the aromatic brown burnt color that is created by roasting or firing. 

It is said that sense of taste is closely related to color and attractive colors give unforgettable and memorable sensations. 

Therefore, our attempt is to design an appealing and engaging space by covering the interior with brown burnt color.

As a result, the space has been wrapped up in rusted iron corten steel, black roasted cedar and dark brown marmorium. 

In addition, this concept is conveyed by logo design that represents a flame motif as well as by a shopper who uses waxed paper for all the items. The feeling of appearing circulation of the smoke and fumes both inside and outside store has been expressed by applying a handwritten illustration on the glass surface that looks like a smoke. 

Having said that, hopefully, those who visit the store can unwind and spend relaxing time. 

Design : Masahiro Yoshida,Asuka Tamaru
Photo : Keisuke Miyamoto