LEPSIM KASUGAI
Aichi / 2021

 “Keep it simple” 


LEPSIM is a brand that proposes styles that suit adult women who freely enjoy themselves in every way.It has a brand concept of “Flexible and simple” which means to live a flowing and flexible life. 

We thought that a design suitable for such a brand would be the beauty in the “everyday”, so we combined unpretentious materials such as white, mortar, mirror, wood, and stainless steel to create a space design that gives a sense of “simplicity” and “flexibility”.

In fact, the stainless steel used is bare metal with a curved design to express “simplicity” and “suppleness”.
In fact, the stainless steel used is bare metal, and the curved design expresses “simplicity” and “flexibility”.

In addition, the space was designed to be color-coded by zone, so that customers can naturally find their favorite products.

I hope that people will enjoy fashion here in a natural and free way.

Designed by Masahiro Yoshida, Kyosuke Maeda and Kim Hyeong Wook
Photos by Keisuke Miyamoto