nana’s green tea HIROSHIMA TRAIN-VERT BLD.
Hiroshima, Japan / 2012

“Hakusetsuro“

Nanaha Corporation is a company that introduces “a new form of Japan” to the world through “matcha” (powdered green tea). They arrange high grade matchas in modern style and provide them as a menu such as matcha latte. And their intention is to make the space into a “contemporary style tea room”, not a “Japanese style tea room”.

In Hiroshima, there is a sukiya of sakurazukuri (a type of Japanese architectural style) called hakusetsuro. A tea room built inside hakusetsuro has wooden frameworks with a lot of sumigaki (an outline of a picture written in India ink) and it is considered to be an important building in terms of tea room construction of late Edo era. Sumigaki is a constructing planning map for buildings at the same a foundation that is essential for completing a Japanese painting.

In order to create a contemporary tea room in the space, I have used lights to highlight the wooden frameworks on which I drew “vine tea”, a corporate sign of nana’s green tea. This way I was able to express the foundation of nana’s green tea and make a “contemporary tea room”.

Photos by Keisuke Miyamoto


Youtube Video
part1/part2

< AWARDS >
2013 – JCD Design Award 2013 – SECOND PRIZE (SILVER)