Tsuki to Hana
Tokyo, Japan / 2019

“Fruit”

Jam bread.
When I was a child, I used to eat it everyday, but since I became an adult, my chances of eating it have diminished.

It’s a store where adults can get hooked on jam bread again.

Jam bread fixtures made with Parisian bread and fresh jam with ultra-low sugar content were made from cardboard bunshiju, and the fruit extract that dipped there was expressed with a colorful cotton cloth.

In addition, hanging the bread itself on the facade made it an eye catch.

At the time of the event, the world view of the store is created by stacking cardboard boxes.

Designed by Masahiro Yoshida, Tae Fukami and Asuka Tamaru
Photos by Keisuke Miyamoto