Fruit Peaks Akihabara
Tokyo/2025

“Season”

Fruit Peaks was born from Fruit Shop Aoki, a fruit specialist established in 1924. Its experienced Fruit Meisters visit wholesale markets and growers in person, carefully selecting only the finest fruit at its peak.

Because every fruit has its own season, Fruit Peaks is committed to serving each variety only when it has reached perfect ripeness.

This project explores how the concept of seasonality can be expressed through interior design.

The design takes inspiration from the apple—perhaps the fruit most immediately associated with the brand’s signature red. The apple’s vibrant skin and natural gloss are visual indicators of its peak season. Using bold red graphics featuring peeled apple illustrations alongside the brand identity, the store communicates at first glance its dedication to perfectly seasonal fruit.

Hopefully, Fruit Peaks becomes an ambassador for the beauty of fruit at its finest season.

Design：Masahiro Yoshida, Kim Hyeong Wook, Mana Ukai
Photo ：Keisuke Miyamoto