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pignic Asakusa
Tokyo/2024

“Doma”

Pignic Café provides a space for people to interact with miniature pigs.

Doma refers to a traditional earthen-floored area often found in old Japanese farmhouses. It served many purposes—maintaining and storing farming tools, cooking, chatting with neighbors, and acting as a hub for community interaction.
In modern times, its role has evolved into a welcoming space for guests, a hobby area, or a play space for children.

At the Pignic Asakusa location, we incorporated the concept of doma into the design, creating a new kind of interaction space between people and pigs.

In practice, we reused old timber from a traditional house in the Noto region of Ishikawa Prefecture, which was damaged in an earthquake, as a way to explore new forms of reconstruction support. At the same time, we aimed to create a space where international visitors can feel the spirit of Japan.

Given that Asakusa attracts many foreign tourists, we also designed the wall art using new interpretations of Japan’s iconic ukiyo-e (woodblock print) motifs.

Here, I hope for the birth of many types of communication—between pigs and people, between Japanese and foreigners.

Design:Masahiro Yoshida, Hyosei Tou, Mana Ukai
Photo :Keisuke Miyamoto