CO &CO
2022/Tokyo

Concept: white and black

CO&CO is Chanel store located at Ginza Mersa Exit that sells both new and vintage Chanel products. However, it mainly specialises in the sale of reused goods.

At the time when the company was established, black colour was considered to be used commonly for mourning clothes. As a matter of fact, at this time it was a taboo to use black clothes for a daily use. 
Therefore, to express a deep respect to Coco Chanel’s spirt of taking on challenges, and to show an honour to a woman who bravely started incorporating black clothes into a daily fashion, I tried to create a design that would make black clothes look attractive and exceptionally beautiful.