Kanagawa, Japan / 2015

“Spin by line”

NAMBOYA is an upscale consignment shop that was born according to the concept of “Reuse makes your life more interesting”.

“Buying and Using” the objects and after that “Selling and Passing” them, there is a reuse culture that puts hearts in objects.

I designed NAMBOYA Kawasaki Store based on a “Spin” theme.

Spin—to make thread by twisting together cotton, wool, etc.

The wall made of a pattern of bi-colored vertical lines suggests the relationship between NAMBOYA, the customer and the object. In addition, it looks different depending on the point of observation.

A continuous wall surface consists of a lot of vertical line from the entrance to the purchase counter represents an idea that spins, in other words connects, all the feelings such as “the feeling of the customer”, “the feeling between the customer and the shop” and “the feeling for the object that will belong with another customer”.

I hope that our hearts will be connected through NAMBOYA.

Photos by Keisuke Miyamoto